Folgers is one of America’s favorite coffees and is the best selling ground coffee in the United States since the late 1990’s. Folgers. Construction began in 1960 on our New Orleans home, which is still Where We Roast today. Keurig, Keurig Hot, K-Cup, and the K logo are trademarks of Keurig Green Mountain, Inc., used with permission. Our Folgers packaging experienced a major change in 2002. The company currently has 56 different coffee products that are … James implemented this technique and began cup-testing shipments of beans himself to develop a taste standard for his coffees. $6.99. Then in 1980, we pulled off quite a successful stunt with "The Great Folgers Switch." Instead of using a new spokesperson, we created the slogan, "The Best Part of Wakin' Up Is Folgers in Your Cup®". THEN. Wartime changed shipping routes from Central America to New Orleans, making the city one of the largest green-coffee markets in the United States. Product formulation and packaging may change. Mrs. Olson became the face of the brand for more than 20 years. From choosing the coffee roast for you to our how to coffee video library, Folgers is here to help you become a coffee expert. We'll be happy to respond to your questions. We kindly suggest contacting your local retailer to see if they have the product in stock before making a special trip. James became a full partner of the The Pioneer Steam Coffee and Spice Mills. He convinced his creditors to pay off the company's debts, and then bought out all the other partners, renaming the company J.A. If you'd like to buy online, visit the Smucker's ® Online Store to have your favorite products shipped right to your front door. NOW. Folgers Black Silk Dark Roast Ground Coffee - 24.2oz. Our story starts with James Folger who, at the age of 14, traveled to San Francisco. When Hurricane Katrina hit New Orleans in 2005, our Folgers plant and many of our employees' homes were severely damaged. Folgers Crystals was introduced in 1975 with the "Tastes As Rich As It Looks" campaign. For the most current information regarding a particular product, please refer to the product package. The company was originally founded in 1850 in San Francisco, CA and has historically been one of the leading coffee companies in the United States. For this campaign, unsuspecting coffee drinkers' regular coffee was secretly switched for Folgers Crystals. Classic Roast Coffee K-Cup® Pods. 4.7 out of 5 stars with 118 reviews. He got grocers in eastern states to stock Folgers® Coffee, selling it based on its merit and high quality. While many coffee importers previously bought and sold beans based on appearance, the idea of "cup-testing" was born in San Francisco. Our company began to grow due to an energetic salesman named Frank P. Atha, who expanded sales outside of California. Folgers Coffee joined The J.M. Smucker Company.Since the early 1990s, it has been the largest-selling ground coffee in the United States. We also worked in collaboration with VH-1's Save The Music charitable cause to raise money for underfunded music programs in grade schools. Folgers Instant was released in 1953, but then was discontinued, as it was not up to customers' expectations. He and his two brothers came from Nantucket in search of gold after a major fire destroyed their family's livelihood. Smucker Company's family of brands in 2008, where it has continued to be America's beloved coffee brand. Before contacting us, please review our Terms of Use and Privacy Policy. Discover how a young man's journey in 1850 became The Best Part of Wakin' Up ® today. Folger & Co. It quickly became apparent that Mountain-Grown® beans had superior qualities when it came to taste and aroma. With the popularity of instant coffee growing after the war, we decided to release our first instant coffee. Advertising was pivotal in making us America's number-one coffee brand, so the character of Mrs. Olson was introduced in TV and print campaigns. But, following the Civil War, the economy collapsed - resulting in the business going bankrupt. Executives and salesmen were also enlisted to help package coffee, as many workers were enlisted into the war. The coffee is promoted with the slogan: “The best part of waking up is Folgers in your cup”, and an associated jingle was created in 1984 to further expand the sales and marketing of the coffee. Many of your questions already might have been answered on our Frequently Asked Questions (FAQ) page. With time to create one superior to the rest, the new Instant Folgers was released in 1958 and experienced tremendous success. We've got wholesale Folgers Coffee in a variety of forms, including Folgers Classic Roast and Classic Decaf Roast coffee … #9 Folgers Decaf Classic Roast Instant Coffee. Folgers Classic 1/2 Caff Medium Roast Ground Coffee - 25.4oz. While the city was rebuilding, we set up temporary housing on our grounds for workers who had lost their homes.

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